Great Wall Motor (GWM) has achieved significant success in international markets, with overseas sales reaching 324,200 units in the first nine months of 2024. This figure represents a remarkable 53.16% increase compared to the same period last year, surpassing the total overseas sales for all of 2023. This growth signifies GWM's transition into a new phase of high-quality global expansion, driven by its commitment to a long-term global ecosystem strategy.

To enhance its production capabilities and research and development (R&D) efforts abroad, GWM has established and acquired factories in various countries. This strategy not only fosters local talent development but also strengthens its comprehensive industrial chain through an “ecosystem expansion” model. By leveraging a “forest ecosystem” approach, GWM aims to create competitive advantages across R&D, production, supply, sales, and services, ultimately better serving local markets and setting a new standard for Chinese automotive firms on the global stage.

In line with this strategy, GWM has built factories in multiple countries. Its Rayong factory in Thailand marks GWM's first overseas new energy vehicle (NEV) production facility, significantly boosting its presence in Thailand and the ASEAN market. The Iracemápolis factory in Brazil serves as a global smart production hub, incorporating advanced manufacturing and quality control standards. GWM also operates several KD (knockdown kit) factories in Ecuador and Pakistan, producing popular models such as the HAVAL H6, GWM POER, and ORA 03 locally.

The company continues to expand its global production base, recently signing a memorandum of understanding with a local distributor to establish a KD factory in Senegal. In Vietnam, GWM entered into a CKD (complete knockdown) project agreement aimed at serving the entire ASEAN region.

GWM's growth has attracted attention and praise from various national leaders. During the China-Africa Forum, the Egyptian Prime Minister lauded GWM’s achievements in Egypt and expressed hopes for increased investment in the local automotive sector. Similar sentiments were echoed by the Vice President of Brazil, as well as the Presidents of Senegal, Fiji, and Bulgaria, who recognized GWM’s contributions in their regions and encouraged further collaboration.

Local Expertise and Tailored Product Offerings

Recognizing the importance of understanding local markets, GWM has established offices and subsidiaries across regions including the EU, ASEAN, Latin America, Oceania, the Middle East, and North Africa. By hiring local experts, GWM has effectively integrated into these markets, allowing for a deeper understanding of unique consumer needs.

In 2024, GWM launched the WEY 80 MPV in Dubai, marking a new category of Chinese luxury business MPVs. The ORA 03 was introduced in Chile, offering a premium, eco-friendly driving experience. Additionally, GWM’s TANK brand is set to debut in various markets including Australia and Mexico, aiming to deliver a new luxury off-road experience.

GWM's commitment to quality has been recognized industry-wide. The TANK 500 received a 5-star ANCAP safety rating in Australia, while the HAVAL H6 garnered accolades in Brazil, winning the “2024 Best Hybrid Model Award.” The POER SAHAR HEV was recognized in South Africa, becoming the first hybrid to win the Pickup Truck of the Year award, underscoring GWM’s robust international presence.

Cultural Integration and Brand Engagement

As part of its global strategy, GWM prioritizes cultural integration and cross-cultural brand communication. The company supports local sports in countries like New Zealand and sponsors international events, fostering community engagement. In 2024, GWM organized “TANK Alliance” events across the Middle East, enhancing brand visibility and user interaction.

GWM is also committed to social responsibility, initiating charity projects in Thailand and Pakistan, focusing on women’s welfare and education. During international holidays, GWM expresses goodwill to partners and customers, blending traditional values with modern industrial practices.

Ensuring Supply Chain Stability and Customer Satisfaction

A secure supply chain is crucial for delivering high-quality products. GWM has developed a diverse global supply chain, with nearly 30% sourced from over 300 global suppliers, including Bosch and Continental. The company focuses on vertical integration of key components, achieving a self-supply rate of over 70% for critical parts such as engines and batteries.

In March 2024, GWM Ant Logistics partnered with COSCO Shipping to enhance logistics services for vehicle exports, addressing challenges related to international supply chains. Additionally, GWM’s first parts center in the Middle East has begun operations, improving logistics efficiency and customer service.

GWM’s “Four Globalizations” strategy—locally built, locally operated, globally cultivated, and integrated supply chain—forms the foundation of its ongoing “ecosystem expansion” approach. Today, GWM exports to over 170 countries and regions, with more than 1,300 overseas sales channels and cumulative sales exceeding 1.7 million units.

GWM is charting a distinct path for global expansion, demonstrating strong capabilities in international development. Looking ahead, the company remains committed to its strategy of accelerating globalization, enhancing quality, and elevating the influence of Chinese brands worldwide.