On November 18, 2024, Farizon held a brand launch and Super VAN unveiling event in Belgrade, the capital of Serbia. Around 200 guests, including media representatives, major clients, and dealers from the Balkan region, attended the event. This marked Farizon’s first appearance in the European market, a significant step forward for the leading Chinese new energy commercial vehicle brand on its path to globalization.

At the event, Farizon officially launched the Super VAN, along with the debut of the Star V6E. These two fully electric vans combine advanced technology, stylish design, and exceptional performance, meeting the growing demand in the Serbian market.

China's Ambassador to Serbia, Mr. Li Ming, attended the event and test-drove both models. He highlighted China’s leading position in the new energy vehicle industry, supported by advanced technology and a mature supply chain. He emphasized how these strengths provide more choices for international consumers while contributing to global sustainability. Ambassador Li expressed hope for deeper collaboration between Chinese and Serbian companies in the new energy sector to strengthen their strategic partnership and shared future.

Aleksandra Đurđević, General Manager of Delta Auto Group and Vice President of Delta Holding, Farizon's partner in Serbia, praised the brand's focus on environmental protection, innovation, and reliability. She stated, “Farizon’s values align perfectly with our vision. We look forward to working together to deliver exceptional products and services to our customers and create a greener, smarter future.” She also noted that the introduction of Farizon and its Super VAN further solidifies Belgrade’s position as a regional innovation hub ahead of the 2027 World Expo. Farizon’s first showroom in Serbia is set to open by the end of the year, offering more high-quality products and services to Serbian and European customers.

The success of this launch event marks just the beginning of Farizon’s expansion into Europe. Starting in early 2025, the Super VAN will be rolled out across Europe, with plans to collaborate with more partners to drive the development of green transportation and support the transition to sustainable mobility in the region.