BYD has officially launched its brand in Ethiopia, partnering with local distributor MOENCO, a subsidiary of Inchcape Group. The launch event took place in Addis Ababa, where BYD introduced five electric vehicle models, ranging from compact cars to SUVs, offering Ethiopian consumers a variety of options.

As part of its entry into the market, BYD has also opened a new service center in Kality and a showroom in the Kal building. These facilities provide a seamless car purchase and after-sales experience for local customers.

Speaking at the event, Yao Shu, BYD’s Director of Automotive Sales for Africa, said, “Entering the Ethiopian market is an important step in our expansion in East Africa. Ethiopia’s vision for electrification aligns perfectly with BYD’s mission. With MOENCO’s extensive sales network and professional after-sales team, we are confident in promoting electric mobility in Ethiopia.”

Francis Agbonlahor, Inchcape’s Regional Director for Africa, added, “We are delighted to open a new BYD showroom in Ethiopia, marking the beginning of a strategic partnership with BYD. This collaboration is a milestone for Ethiopia’s automotive industry, and together we aim to drive transformative change in the market.”